Care has to be gentle enough to become routine.
Saint shaped the way we think about consistency. A product is only useful if it feels easy to reach for again and again — especially when grooming is part of normal life instead of an occasional event.
The Sunday Hound grew out of everyday life with Saint and Chloe — and a simple desire for dog-care products that worked well, felt good to use, and made more sense in the home.
Saint has dealt with ongoing skin and allergy issues, which made grooming feel personal very quickly. Coat care stopped being something that happened only at bath time. It became something that needed to be gentle, consistent, and easy to keep up with.
Chloe has her own special-care needs, including megaesophagus. Her routine means more hands-on care, more cleanup, and more moments where the products around us either make the day easier or add another layer of complication.
Living that routine changed what we wanted from dog care. We wanted useful products without unnecessary complexity. We wanted fragrance that felt clean and considered. We wanted bottles that could live in the home without looking like an afterthought.
The Sunday Hound came from that experience — not from trying to reinvent every part of dog care, but from believing the parts we use every day can simply be done with more care.
Saint shaped the way we think about consistency. A product is only useful if it feels easy to reach for again and again — especially when grooming is part of normal life instead of an occasional event.
Chloe shaped our obsession with simplicity. When a dog already needs more hands-on care, every additional step matters. The routine should feel clear, dependable, and easy to live with.
The products may change as The Sunday Hound grows. The standard behind them should not: useful first, easy to live with, made for dogs, and considered all the way through.
We are not interested in adding steps just to create more products. Each formula should earn its place by solving something useful in the routine.
Wash day, coat care, and oral care only work when they are simple enough to keep doing. Ease of use is part of the product, not an afterthought.
Fragrance, packaging, texture, and design matter because these products live beside everything else in the home and become part of normal life.
The Sunday Hound is dog care first. The cleaner design and elevated experience are there to make that care better to use — not to distract from its purpose.
Midnight Bloom became The Sunday Hound's signature product because fragrance was one of the clearest places traditional dog care felt disconnected from the rest of the home. We wanted something made for dogs, but considered with the restraint and character of personal fragrance.
The result is an alcohol-free grooming spray that refreshes the coat, helps soften fur, and leaves behind a scent people genuinely remember.
“Seriously the best scent for dogs I’ve ever found!”Amanda F. · Verified Customer
We want customers to understand what they are using and why it belongs in the routine. That means straightforward product roles, thoughtful formulation standards, and dog care designed for everyday use.
Our products are made without parabens across the routine.
The routine is made without sulfates, keeping the standard clear and easy to understand.
We avoid artificial dyes so the formulas remain clean, minimal, and intentional.
Midnight Bloom Grooming Spray and Fresh Mint Dental Water are alcohol-free.
The routine is made in the USA with domestic and imported ingredients.
Every product is created for dog care first, then refined to feel better within the homes and routines around them.
The line now covers the three parts of dog care we kept coming back to at home: wash day, coat care, and simple everyday oral care.
Designer-inspired fragrance and practical coat care in one alcohol-free grooming spray made for refreshing, softness, and scent.
Oatmeal and aloe in a streamlined 5-in-1 formula built to cleanse, condition, moisturize, deodorize, and help detangle.
A daily water additive made to freshen breath, help fight plaque and tartar buildup, and support long-term oral care.
The Complete Routine brings all three Sunday Hound essentials together — a better wash day, signature coat care, and an easier everyday oral-care habit.
What started with Saint and Chloe has grown into a simple idea we still believe in: the products dogs use every day deserve the same thought we give everything else we bring into our homes.