Our Standards

Clean care. Honest standards. No theatrics.

At The Sunday Hound, we believe in daily wellness built on clarity, not claims.

Every formula starts with one question:

Does this ingredient serve your dog’s health — or just the label?

We keep our ingredient lists minimal, readable, and purposeful. Every decision — from sourcing to formulation — reflects one principle:

Your dog deserves the same thoughtful care you’d expect for yourself.

Made for Real Life

Our products are designed for daily routines, not one-off treatments. Each formula must meet three benchmarks before it earns our name:

• Safe enough for every day — even on sensitive skin

• Effective enough to be worth the habit

• Simple enough to actually keep up with

If it doesn’t improve your dog’s health, comfort, or cleanliness, it doesn’t make the cut.

What We Leave Out — On Purpose

You’ll never find ingredients that don’t belong in modern pet care.

That means no:

Parabens
Phthalates
Sulfates
Mineral oil
Synthetic fragrances
Alcohol (in cleansing formulas)
Harsh preservatives
Fillers that add texture, not value

We don’t mask symptoms or fake shine. Our standards are built for clean care, not cosmetic illusion.

Animal-Safe by Design

We never test on animals or use ingredients that cause harm in their creation.

Every product is cruelty-free, and whenever possible, formulated with plant-based or lab-safe alternatives.

Our standards are simple: safe for dogs, responsible for the planet, and developed with intention — never compromise.

Routine, Elevated

We’re not here to replace your vet.

We’re here to help you avoid them for the preventable stuff — clean coats, balanced skin, fresh breath, healthy paws.

Because real wellness isn’t reactive.

It’s consistent. Thoughtful. Daily.